d) Poor. Social networking, by the numbers . To develop your social media strategy, the authors recommend you ask yourself the following questions: 1) What are your goals? Consumers today react to products, services and ad campaigns in real-time through social media, creating new demands on organizations. 1. The data speaks for itself: The number of worldwide social network users is expected to reach 3.09 billion monthly active users by 2021, and global internet users spend some 136 minutes per day surfing social networks. As a tool for connecting a business with its customers, however, social media … You don’t have to run test campaigns before your big opening. Is social media marketing better for B2C or B2B businesses? Asking questions is a great way to spark conversation, make people feel involved, create a sense of community and thus increase social media engagement. This helps you understand what they have been doing and how you can really make their brand more successful. What do you expect from us as your account manager? As a tool for connecting a business with its customers, however, social media is vital to both. Your metrics must align with your marketing goals. The survey was sent to a list of 1,397 people, mostly located in and around Madison, Wisconsin. Tell me about your organization in 30 seconds or less? Our goal is to present ideas, thoughts and opinions related to B2B online marketing, with an emphasis in search, social media, and content marketing. All Rights Reserved. Are there any other questions you’d ask? 6. How well your client knows their target audience. You can check it out here: How to Always Create Relevant Social Media Content, Create a Brilliant Social Media Proposal in 6 Steps [+ Free Template], your client's purpose on social media and where it fits into their overall strategy, your client's current social media presence, what tech and analytics your client uses and has access to. Not at all. Ask them! However, the popularity of surveys might be misleading. 10. While Instagram once held this coveted position, … The results from this 3 minute/8 question survey will be shared in an upcoming webinar, "The 5 Key Ingredients of Social Media for B2B Websites." I spend 2-3 hours researching and writing my blog post 5 days a week. cover their interests a few questions. Decision making around platforms must be rooted in an understanding of your customer’s identity and preferences. 14. Facebook dominates the social media preferences of B2C marketers at 65%, followed by Twitter at 10%, and LinkedIn at 9%. What type of content does your audience respond to best (if known)? All rights reserved. Nothing’s worse than posting on social media for your business, and the response being…. These social media job interview questions are common across all the job profiles. a) Networking. Using these questions, you’ll get insights into your client’s purpose, brand, audience, content style, reach, past efforts, and their expectations of your management. The SCPR Survey of 1996 asked 12 media questions about the use of newspapers, TV, VCRs, and the cinema. What type of content does your audience respond to best? An example of question formatting from SurveyMonkey. You’ll want to find out what tools they’ve been using, how they’ve measured ROI, what they’ve tried in the past, and what is and isn’t working for them. In other cases, the goals can be far more specific — boosting sales, geographic expansion, increasing real-time brand engagement, or generating quality sales leads. 23. Are you looking to narrow your focus to fewer networks? Like any marketing tactic, brands and marketers want to understand the business case and benefits of social media marketing. Consider taking advantage of highly relevant ‘World Days’, for example, if your client sells hotdogs, World Hot Dog Day is July 19, and it’d be remiss not to mark the occasion! It comes in the form of a handy website page that's easy to use and share. 4. Contact Cath at Iconic Copy or Twitter for more information about her services. First, it is based upon scanning a large number of social surveys for existing questions on communications and the mass media. c) Average. Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Trusted brands are more likely to attract business, and social media is a powerful tool to create engagement, gain feedback, and build that trust with your audience. Harvard Business Publishing is an affiliate of Harvard Business School. 15 Questions Pass out the social media scavenger hunt handout (see above) and allow students to work through the questions. Sending a questionnaire to your new clients allows you to get all the answers you need in one swoop, enabling you to spend more time planning out your client’s strategy and less time following up with your client. We have been using a Facebook Profile but want to convert it to a … Social media survey questions template is designed to collect information regarding the social media websites and what are the most preferred activities a person would like to carry out on social media. She works closely with B2B companies looking to increase their visibility through engaging and actionable content. Have you ever volunteered with our organization? See which sites people have an account with, how much time someone spends every week on the various sites, and how many social media “friends” people have actually met in person. 15. May 19, 2020. What are the best social networks for small businesses? Which social media and digital marketing platforms are working well for tourism professionals and partners like you, and which are not? 3. 24. 42. Social media managers should be highly skilled, and these 25 social media marketing questions are designed to bring the best out of your potential new hire. 7. 26. It’s said that whoever talks the audience’s language the best, wins. Using a social media questionnaire for your clients will help you be a more efficient social media marketer, as you’ll start planning your strategy with all the information you need. Unless your client is brand new to social media marketing, chances are they’ll have used tools to help them and should have some data on how effective their campaigns have been. Many other brands, including Coca-Cola, Woolworths and Audi, also chipped in to support the couple, showering them with gifts and experiences. If you haven’t started using an intake questionnaire for clients, you’ll be pleasantly surprised by how much easier it is to have all the key information you need to start working on your client’s strategy in one hit. These 65 social media questions are a great way to increase engagement, but they will only take you so far. And approximately 15-30 minutes marketing the post on the major social … People love sharing their experiences and asking questions makes it easy for them to come forth and share what they think. To measure value capital, the questionnaire of Rust et al., (2004) and Vogel et al., (2008) was used with 7 questions … To measure social media marketing, the questionnaire of Kim and Ko (2012) was applied including 11 questions. Curious to know who we were, she thanked us for our tweet and inquired about our restaurant. You need to understand what types of content — for example, articles, video, pictures — will drive engagement with your audience. hbspt.cta._relativeUrls=true;hbspt.cta.load(2235233, '1940668c-989b-4c73-ad6f-80badba8e58d', {}); Cath Oneissy is a freelance writer for hire, specializing in digital marketing and social media. The more your client is able to tell you about their brand, the easier it will be to create content that is true to their brand voice and resonates with their audience. Ted Prodromou Online Marketing… At this point, we sent her a beautiful collage of some popular spicy dishes that the restaurant served, along with a map and a deal she could unlock if she visited the restaurant and tagged the brand by checking in. Does your firm have employees who were specifically hired for their social media … Here is a social media usage questionnaire that is related to gender differences and usage of social media among students. Here are some great questions to ask to learn more about your client’s brand: 13. The same logic applies to geography — WhatsApp is popular in India, whereas if you want to reach people in China, you’d need to focus on WeChat or Weibo. I invite you to register for the webinar upon completion of the survey. This document works from two opposite directions. When did your company started using Social Media Marketing? 34. How do you intend to measure return on investment? Here are some questions that will help you open up communication with your client about their expectations: 38. 30. Therefore, you must have a clear understanding of different social media marketing aspects. When not writing, you can find her whipping up tasty treats to appease her picky toddler. There’s no better way to measure the impact of social media marketing on brand loyalty than by getting feedback directly from your customers. 2. a) Yes b) No. What is the main message your brand is trying to communicate? 11. Who else (brands/celebrities/people) does your audience engage with? in organizations. One of the greatest challenges of taking on a new social media client is stepping into their brand and using their voice. By answering the above questions, you can ensure that your social strategy aligns with your goals and adds values for your users. This survey … While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. Social Networking. We’ve all had a demanding client that doesn’t follow the unspoken ‘rules’ of engagement… but could that relationship have been completely different with a simple discussion of expectations at the beginning? What reports do you want to see and how often? If your client has expectations that are beyond what you’d consider reasonable, knowing that from the beginning enables you to discuss it with them and come to an agreement about the service you provide. Companies that seize a moment can generate brand awareness and goodwill. You don't have to carry out a survey in a standard way. Create your own online survey now with SurveyMonkey's expert certified FREE templates. Social Media Marketing Company I am giving you an amazing Social Media Marketing Questionnaire – which will help you locate and target your ideal clients online and offline (and via Social Media). Let us know in the comments! Using a social media questionnaire for your clients will help you be a more efficient social media marketer, as you’ll start planning your strategy with all the information you need. 21. I have attached some papers using surveys to measure marketing KPIs - and social media marketing re consumer review features. Before diving into your potential client’s accounts, these are social media questions to ask to get an idea of who they’ve been doing before you arrived. The survey consisted of nine questions, each having to do with an aspect of digital marketing. What do you hope to achieve using social media? Start by asking yourself these questions: Would my customers recommend my brand to a friend? We looked back at her earlier tweets, which hinted at an interest in arts. Buttons that allow people to subscribe to your social media channels; Question 14: How much time do you spend on social media activities each day? Get this free report and never miss another great article from Social Media Examiner. Also, there are a few studies regarding the effect of social media marketing … Learning about their sales funnel and buyer’s journey is also helpful to see where social media marketing fits into their overall marketing strategy and sales process. You can always tweak your questionnaire to suit your needs and your individual clients. a) Excellent b) Good. 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