Typically, micro Instagram influencer rates are lot less than celebrity or macro-influencers. Followers: less is more This could be because micro-influencers tend to focus on specific niches or subjects. 82% of consumers are “highly likely” to follow a recommendation made by a micro–influencer. Regular Rate through January 15 . The Micro-Influencer is all the rage among marketing pros right now. We're covering all you need to know about rate sheets and more! In part, that’s because micro-influencers do cost a lot less. Everywhere you turn someone talks about them, even recommends them over bigger influencers out there. Influencers with a smaller following tend to have a much bigger impact on conversions. In general, the more followers an influencer has, the lower their average engagement rate. Follow: Subscribe. 2016 Influencer Marketing Benchmarks provides 27 pages of new influencer marketing data from 150 real campaigns on Grapevine. They can help you engage and convert … 3) Work with Micro-Influencers. For instance, in an influencer campaign by GILT which utilized macro and micro-influencers, saw engagement rates of 3.7% and 3.5% respectively. However, your results will depend on how well you execute your influencer marketing campaigns. ; Micro-influencers – A couple hundred to a few thousand dollars ($200-$4,000). When it comes to brand collaborations, one of the most important things you'll need to know, is how to create a rate card. Rates generally reflect the average payment per post an influencer receives for a posting on one social media platform. Follow: Marketing Why 2018 Will Be the Year of the Micro-Influencer, According to a … Users with 1000-4000 followers receive 4.5% engagement. New data out from the Influencer Marketing Hub and CreatorIQ hypes micro-influencers significantly. But as with all marketing, the chief goal is always driving growth and sales, and that’s where your conversion rate KPI comes in handy. Here are the top five influencer marketing goals cited by marketers: 1. We provide our partners with the tools they need, like real-time analytics and conversion data, to make the best decisions they can for their influencer marketing campaigns. Those with more than 10 million followers get a like rate of 1.66 and a comment rate of just 0.05, compared to micro-influencers with less than 1k followers, who see an average like rate of 8.03 and a comment rate of 0.56. Our analysis breaks down influencers into 4 categories: Nano (500-5K Followers) Micro (5-30K Followers ; Power (30-500K Followers) These statistics bring us to the notion of less holding more power than more. On the surface, it seems that macro and micro-influencers are equally as effective. Login; Subscribe. Subscribe. They’re called micro-influencers. In addition, more than 800 peers of these individuals were surveyed to evaluate the impact of the recommendations they had received. For example, if you want an influencer to create a post with video content, they may charge an additional fee for creating the video. However, these engagement rates broken down show that only 6 macro-influencers and over 25 micro-influencers were used for that campaign. This is why many businesses prefer to work with multiple micro-influencers rather than, say, a single influencer with a larger number of followers. AdWeek also reported on another HelloSociety study, which found that there’s a 60% higher engagement rate with micro-influencers. Micro-influencers often have higher engagement rates than a macro-influencer: According to a study, micro-influencers generate 7x more engagement than the average generated by all influencers with larger followings. 15. While leveraging micro-influencers is incredibly smart let’s not let the hype distract us from some facts. They might have smaller followings, but as long as you choose the right influencer, working with a micro-influencer can still provide a great return on investment for a brand. Every micro-influencer is different, and “building relationships with [them] is the best way to assure accurate expectations for ROI over time.” Also, the reach quoted above [quote]does not factor in the high level engagement of micro-influencer audiences, which typically results in exponential additional organic impressions through re-posts and shares[/quote] Keep an eye on ROI, as some macro influencers have better engagement rates than others. Naturally, as influencer tiers progress, influencer rates also increase. How to Find Micro-Influencers in Your Industry or Niche. A micro influencer is a small scale niche personality who is an expert and promotes brands in the area of their expertise. An easy way to track conversions generated by the influencer marketing campaign is to track sales before, during, and after the campaign, and comparing any changes in sales that happened when the campaign was running. In this case, tangible conversion on bottom-line business objectives and return-on-investment. In this article, we will discuss 19 micro-influencer statistics that you need to know. Micro-influencer campaigns tend to have 6.7 times higher efficiency per engagement when compared to campaigns with top influencers. What is a Mega-Influencer? Conversion rate is typically used as: The primary measure of success for Product Managers (read more on metrics). The engagement rate for macro-influencers was 2.65% and that from micro-influencers was 2.75%. If you're an influencer, blogger or content creator, it's important to have a blogger rate sheet available during the partnership pitching and negotiation process...and YES, it's different than your media kit. For those of you wondering how much do micro influencers cost; according to the Influencer Rate and Engagement Report, micro-influencers, who have followers between 2,000 and 100000 stick to a roughly increasing pay scale between $137 and $258. Across Instagram, Facebook, and YouTube, we analyzed an extensive pool of over 2,500 influencers to understand market rates as pricing differs by content form and influencer type. Macro influencer: If the goal is to target a certain audience but still reach the masses, choose a macro-influencer. The gist of the proposed example is that optimizing micro conversions by assuming an equal drop-off at each stage of the funnel ultimately led to the loss … Marketers: 1 more ‘ buying conversations ’ than an average consumer micro-influencers was 2.75 % requires... Marketing, rising social stars would take on brand partnerships in exchange for Free.! 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