[INFOGRAPHIC]. Calculates a systematic cleaning pattern, so it knows where it’s been and where it’s yet to clean. Unbox Therapy, iJustine, etc.) Influencers traveled to New York City for an exclusive product launch and captured their experience using Stories. In addition to raising brand awareness, the post accentuates Tinder’s ability to laugh at itself and appeals to the influencer’s comedic-centric audience. Next Games’ willingness to give Pons sufficient creative freedom culminated in a one-of-kind video that charms fans of The Walking Dead and viewers who have never seen the show. Subaru’s #MeetAnOwner Campaign Features Three Superstar Influencers, Walmart’s #FightHunger Social Good Campaign With Top Influencers & Celebs, Vine Star Turned Vlogger Logan Paul Pushes For Mainstream Stardom, Target’s 30-Day Instagram Influencers Blitz for @TargetStyle, Tinder’s #Menprovement Campaign With Top Meme Influencers, How Top Tech Brand Samsung Partnered With CyreneQ On Snapchat, ExxonMobil Advertises With Father-Son YouTube Influencer Channel, “What’s Inside?”, The Walking Dead Mobile App Drives Downloads With The World’s Most Popular YouTubers, Exclusive Interview With Next Games’ Marketing Director, Joonas Virtanen, BMW’s #RoadToCoachella Festival Campaign With Top Instagrammers, #AmexAmbassadors Are The New Face Of American Express, Are Macro-Influencers Or Micro-Influencers Better? The influencers specified BMW cars as their transportation to the music festival. Though the word “Target” is never uttered in the video, the presence of a Target shopping cart and bags discreetly encourage followers to head to the store and make a purchase. Briefly introduce the product in your YouTube caption, In the video, encourage your audience to click the Dyson link (trackable link to be provided) in the caption to learn more about the product features and technology, Don’t compare Dyson to any other competitor robot vacuums, Don’t use profanity or criticize the product or brand, Don’t incorporate any other sponsored messages in the video, Don’t make the whole video more than 10 minutes. Let’s start with the basics. Example Imagery. And that he/she/they is/are the most appropriate fit for the brand. Within a 30-day window, Target partnered with Instagram influencers ranging from a dog to a plus-sized model to market its diverse product offerings. The Formation of Team PokerStars Pro Having a single influencer promoting your offer is great already, but the PokerStars brand went a step further and established an entire team of colorful personalities that represent their brand. CREATE A CAMPAIGN BRIEF At the center of any successful influencer marketing campaign is strong communication and execution. The alcohol brand worked with seven influencers on Instagram and Facebook to execute its social media campaign. Need help with getting it done the right way? If you’re looking ideas on how to work with influencers for your digital marketing campaign, you should learn from the best. This involves creating a campaign brief that lays out all of the campaign requirements such as your campaign goals, what type of content you need, how many pieces of content you need, etc. In the above post, he stands beside the i8, arguably BMW’s most luxurious and eye-catching car. The popular Instagram account @shitheadsteve created a hilarious meme that explicitly references the Tinder brand name. The sponsored video segment must start no later than at the 30th sec of your video and must last for at least 4 minutes. Influencer will post said YouTube video on or before ______. You’re already partnering with these select influencers because their aesthetic reflects your brand, they’re passionate about your product, and you dig their style. With over 800 million and one billion users respectively, Instagram and YouTube are two of the biggest influencer marketing platforms in existence today. ✔ Talking Points: Are all essential points that you want influencer to mention have been included and clearly stated? As a. , a factor which has played into the immense audience reach Next Games has achieved through the sponsored video. ) In this post, I want to share an example of an influencer brief which, in my opinion, perfectly balances the two most important and opposite to each other criteria of a great brief - providing the influencer with room for creative freedom and simultaneously dictating exact directions on how to communicate the sponsored message. If you have worked on a similar campaign before, you could also add that to the mood board. Enter the influencer campaign brief, a magical document that can drastically reduce your time spend by outlining every detail an influencer will need to know about your campaign. Depending on the influencer’s channel(… Influencer Brief About us Our Company: Our Product: More Details: Inspiration What we like: presented by What Shouldn’t Be in an Influencer Brief? Mood board: To help influencers understand your requirements better, provide them with a mood board. Campaign Overview: Dyson stands for invention and improvement; therefore, it has launched its first 360 Eye robot vacuum cleaner which is the most tech advanced robot vacuum in the market which incorporates a unique Eye technology of intelligently navigating any environment as well as has a capability cleaning as twice as better than any other robot vacuum in the category. Campaign Brief. His call to action prompts follower action and is compounded by a secondary written reminder in the photo. No other content will be posted to the influencer’s channel for __ days before and after the post. Make sure to include details of the kind of content the influencer will need to produce for your campaign. The brand pledged to donate $0.90 to Feeding America for every like, share, or #FightHunger comment on each Instagrammers sponsored post. It … For its #RoadToCoachella campaign BMW recruited several top Instagram influencers to showcase its presence at Coachella 2017. To promote the release of its Note 7 smartphone Samsung collaborated with a group of Snapchat power users that included CyreneQ for both event marketing and sponsored Snapchat content. But you and the influencer should hold a creative briefing … The influencer explicitly thanks Subaru for making the video possible and in doing so positions Subaru as a forward-looking company that funds adventurous projects. Oil and gas giant ExonnMobil turned to popular YouTube channel “What’s Inside?” to advertise the release of a new motor oil. To execute its newest charitable initiative, retail giant Walmart partnered with seven Instagram influencers to raise funds for Feeding America. ✔ Success Indicators: Did you explain how the success of the campaign will be measured? created a hilarious meme that explicitly references the Tinder brand name. Example developed a three-part campaign for Eurail in partnership with STA Travel, kicking off with an awareness building phase. Spreading the word about M&M's U.S.A. The resulting photo depicts Gallagher in a stylish outfit and he informs users that he is headed to an “AmexPlatinum Event” within the caption. The success of the campaign will be measured by amount of views, likes, comments and clicks on the link. Include all required links, hashtags, and points in your video caption (#DysonRobot, Must disclaim the sponsored ad at the end of the video as well as place #ad or #sponsored in the video caption, Must submit the video for review 3 days before posting. Collectively, the group maintains an astonishingly following of over 18 million subscribers. Campaign Objectives: To raise awareness around the new Dyson robot vacuum as well as briefly educate viewers on its benefits and selected features in the most authentic to your channel and audience way. Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. In the KPIs section of the brief, brands should clearly outline the goals they wish to achieve as a result of the influencer engagement. ✔ Directions: Are your directions simple, clear and concise and do you provide just enough information to spark creative ideas in influencer minds? Here’s a campaign brief template for you to use. The brief typically highlights your objectives, timelines, expectations, deliverables, guidelines, and key performance indicators (KPIs) for collaborations. Such strategies proved to be highly beneficial to an organization’s overall […] My friend @taza and I just figured out the fastest way to unload your cart! Related Post: Vine Star Turned Vlogger Logan Paul Pushes For Mainstream Stardom, Who else does this to speed up their shopping? Talent contract including the video usage rights and exclusivity terms to sign. _____ CAMPAIGN BRIEF TEMPLATE. 5 Must Have Clauses in Influencer Contract, Influencer Briefs that Inspire Engaging…, Unbox and showcase the product in front of the camera, Showcase the product at work for at least 60 seconds. #1: Daniel Wellington. Brands of all types are using both to create authentic sponsored content with the help of influencers. Campaign Goals Describe the goals and objectives of the campaign. Arkansas based influencer CyreneQ created some of the campaign’s most engaging content and built excitement around the product’s launch by showcasing her journey from Arkansas to New York City. In June 2017, Dyson is launching a comprehensive advertising campaign to promote its robot across North America through TV spots, billboards, YouTube pre-rolls as well as include an influencer marketing activation as a part of this new product campaign. 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