Available in six styles, the font family contains a 433-character set which supports over 200 different languages. Designed in the early part of the 20th century, Perpetua is available in 3 font weights – light, roman, and bold. Every company or blogger needs their own logo — or a visual representation of the company that becomes an immediately recognizable reminder of the brand. There are thousands of free and premium fonts available on the web, and you don’t exactly have the skills or time to create a logo from scratch. You’ll get a feeling old old engravings that would be perfect for posters and packaging materials. This is due to its legibility. Work sans comes in 9 weights, but it doesn’t have italic versions. Designed by Matthew Carter, Georgia has a friendly typeface that can be easily understood even at a low screen resolution. Addington is a simple but elegant alternative to the many Google Fonts making strides in the serif space. UNLIMITED DOWNLOADS: 400,000+ Fonts & Design Assets, All the Fonts you need and many other design elements, are available for a monthly subscription by subscribing to Envato Elements. The best font with a classic test to convey authority. The Best Modern Fonts for Logos in 2020. Inspired by the ancient style, Trajan is an elegant font style that will give your text an old-school look. It is a part of the Bookmania font family. It is available in 7 fonts weights – light, medium, rounded medium, bold, soft rounded bold, extra bold, and round extra bold. But if you’re looking for the best fonts for logos, you don’t want flashy. Zona Pro is a family of sans-serif fonts that features more than 18 different styles and font weights ranging from bold to thin. Designed by Morten Rostgaard Olsen in 2001, FF Olsen was created for small texts. It includes almost everything such as old-style figures, alternates, and swash letters. The distinctive cuts in the alphabets are what make Romana so special. If the adequate spacing is your main concern, Garamond is the perfect Serif font you’ll get. And in 2 years, your on-the-edge logo looks dated and like you aren’t a company that keeps up with the latest changes in your industry. Designed by Frank Piermont, the Rockwell slab serif font is an excellent choice for use in branding, logos, headlines, as well as any display uses. 10 Best Serif Fonts for Clean & Elegant Logo Design, Top 10 Clean & Minimal Fonts for Logo Design, 30 Fonts That All Designers Must Know & Should Own, Most Common SEO Mistakes Made By Beginners (And How To Avoid Them), 10 Best Apple Cable Charger Alternatives/Replacements, Top 15 Best Blackletter & Gothic Fonts for Designers (Free & Premium), JUST Branding Podcast – Best of Season 1 (2020), How to Use YouTube to Grow Your Business in 2021, Branding, identity & logo design differences explained. 50 Best Free Calligraphy, Cursive Fonts for Designers, 6 Fatal Mistakes to Avoid Making When Starting an Online Business, 30 Best AppSumo Deals January 2021 (Lifetime Deals), Divi ElegantThemes Discount January 2021: ($50 OFF Max Offer), HostGator Black Friday Deal 2020: 70% OFF + FREE Domain. The lines are straight and speak of a very conscious choice in design. A slightly bolder and more professional font, Century is a main font of choice for corporate settings. Pour yourself a glass of your finest wine and get classy with Celesse. Disclosure: This post might contain affiliate links. 224; Sabon; Bookmania; Gabriela Stencil; Each font listed below has a brief description & font preview. Your email address will not be published. Designed by Chauncey H Griffith in 1931, Excelsior has been one of the most legible fonts. Designed by Gareth Hague in 1998, its high contrast nature is available in 3 font weights – light, medium, and bold. ITC Lubalin Graph is a 1974 design which is based on an earlier sans serif font that was designed by Herb Lubalin, ITC Avant Garde. Like a melting pot, Recoleta combines many different aspects from fonts of the past to create something new, fresh, and with a modern flavor. It is designed by Kris Sowersby. Memphis font can not only be used for technical fields but also it can be considered for other purposes such as logos and packaging. Bulky sans serif fonts like this are some of the best fonts for logos that intend to make an instant impression. Inspired by geometric principles and grounded in sans-serifs’ readability, Jaquel is a perfect fit for logos for modern companies; from tech, to fashion. The font style gives an impression of you or your brand’s personality. This is one of the first questions to ask when choosing a font. There are so many different, well-designed Serif fonts that are available for any graphic designer to use. Mailchimp’s 2010 rebrand included a switch to Cooper Light, a move that was seen by many as the spearhead in a retro serif-digital fusion that continues to grow among brands. If you get trouble while differentiating between capital and small caps, Lucida would bring justice by presenting simplicity. For many designers, when it comes to designing a clean and elegant logo for a company, using a Serif font in their designs helps to add a little bit of flair & sophistication to the brand. The subscription costs $29 per month and gives you unlimited access to a massive and growing library of 400,000+ items that can be downloaded as often as you need (stock photos too)! This is because serif fonts are commonly perceived as old-fashioned. The Best Modern Fonts for Logos in 2020. If you’re looking for a quotation poster, magazine cover or the occasional lawyer logo, Darius wouldn’t make a bad first choice. Do you have a favorite clean and elegant font that you use in your logo designs? The Didot family were active designers as well as printers, typeface designers, inventors, intellectuals as well as publishers during this era. It was designed by Frederic W. Goudy in 1915. We want to mix that with a more subtle font for the detail or subheader elements so they are read second. The font comes with uppercase and lowercase characters and lots of alternates. This is vintage and classic serif font that is best suited for headlines, logos and letterhead. Bebas Neue. Sans-serif fonts don’t have these ‘feet’ and look more striking and simple as a result. A font that symbolizes the professional approach is still one of the most popular fonts. It is available in 3 font weights – roman, bold, and extra bold as well as their italic representations. 8. A Serif font that is highly influenced by the all-time classic, Times new roman, Tiempos Text is available in four weights i.e. A beautifully designed font that is suitable for logos, headlines, and business cards, Recoleta is still a new member of the Serif fonts family. This contemporary typeface font is suitable for corporate and personal layouts. This means we may make a small commission if you make a purchase. The simple yet traditional style is a fan-favorite. Want your logo to be more traditional and classic? This font is both romantic and elegant that can be put to use for headlines and advertisements. The best part of … It is designed by Carl Crossgrove in 2019 and is known for its stylish and clear text. Its font range includes light, regular, tilting, medium, bold, and imperial. The Didot family is paid tribute by Adrian Frutiger and Linotype Design Studio. It is known for its readability and can be used in printing books. A classic serif font that was designed by John Downer in 1990. Also ideal for branding, short text and publishing projects, Gabriela Stencil is a highly readable font with the x-height sized at 50% of the cap height, along with short ascenders and descenders. Well-suited for headlines & fancy logos, the font emphasizes the modern and elegant personality that the font features and has been inspired by the style found with the Didone typefaces from the 19th-century. In this post, we’ll feature 40 free serif fonts made for web and graphic design projects. If you’re ready, let’s get started, here are the best 10 serif fonts for logo design & branding. A serif font is easily identified by the “little feet” that appear at the ends of the letters being used. Doing a search for Serif fonts can lead you down the proverbial rabbit hole with all of the options there are to choose from. Then a sans serif font will be best for your logo. Sentinel has been a recommended font for a long time now. Rockwell font was released in 1934 and since then it has been a fan-favorite because of its stylish design and strong characters. There are two broad groups of fonts to consider: serifs and sans serifs. Browse through these featured fonts and click on any of the thumbnails to be led to the font source for download. This font is available in 7 weights and their italics – thin, regular, semibold, CYR light, CYR bold, CYR extra bold, and heavy. Slab serif logo fonts are bolder, louder serifs with large letterforms designed to be seen from a long distance. To offer a bit of help, we wanted to focus on ten of our favorite Serif fonts you can use when branding or designing a logo with a clean and elegant look. This Serif font was designed by Christopher Burke in 1994 and is available in 5 weights – regular, book, bold, extra bold, and black as well as their italic representations. Designed by Adrian Frutiger, the Linotype Didot font pays respect and tribute to one of the most important print shop and font foundries in France during the 18th and 19th centuries. A beautiful Seif font that is perfect for personal and commercial use. With eight font weights ranging from Standard to Standard Black Italic, ITC Caslon 224 has a large x-height, a very high contrast between think and thick strokes and also provides transitions between the different weights smoothly. Its high contrast design with tight spacing makes it one of the top 50 Serif fonts. Below you’ll find the very best free logo fonts to use in a range of branding projects, from corporate identities to cafe branding. Adelle Serif font is a part of Adelle Superfamily and was designed by Veronika Burian. Designed by Mark Simonson in 2011, the Bookmania font type has all of the features that you may expect to appear when using a modern digital font family. It is a part of the Bookmania font family. A part of Times superfamily, Times is believed to be the most used serif font of all time. The best part of this font is the curvy edges on its alphabets. It is a sans serif that is a little playful, so your logo won’t feel too stiff. One has to choose that font that fits his/her brand perfectly and is easily readable for the users. A rather new member of the Museo superfamily, it was designed by Jos Buivenga in 2008. 50 Best Corporate Business Flyer Templates If you want to have many fonts options to choose from, Palatino is an ideal choice. While body text works well with a lighter weight, if you’re writing headlines, heavier weights are ideal. This font is suitable for everything from poster titles to packaging designs, logos, website headers, and much more. Designed in 1932, it is still used while writing business letters. It was designed by Xavier Dupre in 2004. Chivo 10 Best Serif Fonts for Clean & Elegant Logo Design. This font is can be used almost anywhere. Fogtwo No5. Who knows, you may find a new font that you end up using for years to come. Designed by Mark Simonson in 2011, Bookmania is one of the best Serif fonts available for Logos designing. John Baskerville was the man behind designing this beautiful Serif font style. Quatro Slab is the perfect example of how high contrast and bold Serif font can become so popular in just a few years. Available in numerous font weights such as regular, bold, semibold, and italic, Arno is another Serif font that was designed by Robert Slimbach. Download the full 18-style family here. Meta Serif is available in 6 font weights – light, book, medium, bold, extra-bold, and black. Using the Latin alphabet, Blacker features an extended character set which covers more than seventy languages, including Russian Cyrillic. Designed by Manh Nguyen, this font has light strokes and it’s perfect for magazine titles as well as logos. Earlier Courier font was considered a font used by typewriters but now it has been used insignificantly in the modern context. Top recommended Google Web Fonts for your logo Work Sans. A high contrast serif design that could be perfect for personal as well as commercial use. Liberation Serif. If you go through the structure of this font, you’ll recognize that there are many similarities with the Bodoni. FF Casus is rather new to the Serif Family as it was designed by Eugene Yukechev in 2016. The clarity and simplicity of this font are what makes it so stylish. It is available in 5 weights and their italics – light, regular, bold, semibold, and black. FF Absara font was designed to make the right balance between the old and new worlds. We hope that our list of the ‘best professional serif fonts for logo design’ can provide you with some options you might not have considered before and inspires you. In a search for the best Serif fonts that will help you make your brand stand out? Out with the old, in with the new. Serif logo fonts have decorative “feet” at the ends of each letterform and evoke a polished, classic feeling. In the 1960s, a new typeface was requested by the German Master Printers’ Association to be designed and produced identically on both Linotype and Monotype machines in order for both the text and technical composition would match. Designed by Robert Slimbach in 1992, Minion provides the sophisticated touch needed in a font style. This font will pair beautifully with the script, signature or handwriting style. It was designed by Sumner Stone in 1987. Perfectly distributed curves with elegant design make ITC Charter so popular. As a revival of Bookman Oldstyle, designed in 1901 and the Bookmans font family from the 1960s, the Bookmania font family has the features that you need to make your logo design excel. However, don’t let this association with better known fonts throw you off because Aileron is still a unique font that is perfect for logos. Tips for Choosing Fonts for Logos Serif or Sans-Serif? Typography plays a key role in logo design. By sticking with best Google web fonts, people “in theory” will prefer the font they see. There are thousands of vibrant and varied options for free logotype fonts, which you can download from various font resource sites, but that may not be suitable for your professional brand logo design. It includes all basic glyphs with Non-English characters. So, it becomes important for you to choose the right Serif font. If limited font weights are your main concern, you don’t have to worry about it while using Walbaum as it offers more than 35 font weights. Baskerville is a serif font, which is considered a transitional font. Goudy has been a fan-favorite for display and advertising designs. If you're creating a logo for a company, here are 20 great fonts you might want to use in your design. Each font listed below has a brief description & font preview. Designed by Jan Tschichold and Akaki Razmadze, Sabon was created to combine identical letterforms for both monotype and linotype machines. Download it at Behance. Sometimes we publish content that includes affiliate links, however, we never accept any money for positive reviews. Your email address will not be published. The font comes out-of-the-box with 6 different weights, making it incredibly versatile, shoud you want to mix and match when creating your logo. New York Times has been using this font for a number of years now. Cammron is a modern dashing serif font family. This font not only is a perfect choice to design logos but it is equally good also for t shirt designs, and others creative works, especially when you want to make some bold statement. This font is perfect for newspaper headlines, logos, and even online blogs. Nevrada is an elegant free serif font you can use to craft professional and business designs such as logos and badges for luxury brands. Designed to not only be an accurate font when it comes to legibility but can also present a feeling of being wild and bold. Sans serif fonts are letters that have smooth edges and lack the “feet” of their serif counterparts. Designed by Antonio Mejia in 2016, Gabriela Stencil has a unique character while being part of a classic font family. Designed by Mark Simonson in 2011, Bookmania is one of the best Serif fonts available for Logos designing. Now, you may have your own favorite Serif font and it may or may not appear on our list, but we recommend taking a closer look at the options presented here, some of which are revivals of the classics, ensuring your logo has a unique character to it. Georgia is certainly one of the most charming and stylish Serif fonts. Some of the font names shown here might be slightly different than the name used on Adobe Fonts. Available in ten different variations including italic and bold, the Hermann font is inspired by the novels of the 20th century and their worlds, taking its name from one of the most prolific authors of that era. It’s become famous thanks to its legible design and versatility. Both groups offer modern fonts for logos, with the difference that serifs look more official and traditional, with few additional lines attached to the letters. It is considered as a standard in terms of selection. Its stark contrasting lines are best used in headlines and projects with big type. Really nice article, We are going to use these tips for future designs of our clients. So free fonts are one of the best resources of type for logos, which is available to free for commercial use and the most modest of budgets as well. It is available in 3 font weights – medium, semibold, and bold and their italic representations. Darius is a keen edged serif font, intended for headlines and bold typography. Impact is one of Hollywood’s most well-known typefaces and a design masterpiece on its own. Having an arsenal of quality fonts is essential for web and graphic designers. Thanks to Brand Marketing Blog for the below infographic. You can get this font in light, bold, medium, semibold, book and even black. 2. Here is a list of the top 30 most used and popular serif fonts that you should check out: Droid Serif Pro This font is beautiful serif font collection specifically design for clear and comfortable on-screen reading. It’s the internet’s favorite typefaceand one of the cool fonts that millennials love. Inspired by Globe Gothic, Jazmin is another retro-revamp for the digital era. Conclusion Google Fonts can be used for social media graphics, t-shirt designs, websites, and other marketing elements for your online business. It is currently available in 15 styles. This website uses cookies to ensure you get the best experience on our website. It was designed by Theophile Beaudoire in 1860. It also has its roots in film and advertising, making it perfect for your business logo. Best Serif Fonts (updated for 2020) Listed below in no particular order are some of the nice serif fonts which can be used for all sorts of design – UI design, posters, logos, headlines, and book covers. Jan Tschichold was commissioned to use Claude Garamond’s classical and serene Roman font and design a new version. Best sans-serif fonts for professional design project. The spacing between the letters is so exquisite, Harbour is best for magazines and headlines. I think one of the reasons why serif fonts typically aren’t used in logos is because they tend to have a small to medium weight, and a logo needs to be legible at small sizes, so it usually calls for a heavier weight font. While it is technically a slab-serif font, the ITC Lubalin Graph font helps convey a no-nonsense look, that while strong, can be perfect for a modern design, especially with the lighter weights. Jaquel Minimal Display Logo Typeface Modern, clean, and yet charming – Jaquel is a vivaciously fun logo font! We publish content related to resources, themes, templates, online success stories, interviews and more. Gone are the days of old-fashioned design. This 1965 font by typeface creator Geoff Lee is of high-value to many advertisers. The character shapes may be identical between the two designs although Lubalin Graph adds a slab serif feature. Available in a variety of weights, this font gives you the options you need to choose the best typographic color for whatever project you’re working on. Serif fonts have extra details on the ends of letters, sometimes called ‘feet’. It has 4 font weights available, namely […] It was widely used in books and other long-form texts due to its ability to add weight to texts and readability. The most frequently used serif font is Garamond, one of the best serif fonts for printed designs. A wedge serif type font, Blacker was designed to be a take on the “evil serif” typeface genre. Sabon succeeds although its bold and italic styles are limited by Linotype casting machine requirements. If you’re ready, let’s get started, here are the best 10 serif fonts for logo design & branding. In web design, especially when designing brand logos, all parts shall fall into perfect harmony to convey the brand’s unique values. Liberation serif is a nice font, and its untamed edges gives it a slightly casual feel. The simplicity appeal of this font and beautiful characters and numerals make it one of the best serif fonts. 5. 07. It was one of those dynamic Serif fonts that don’t interfere with one’s reading ability. Logos should be memorable, clear, and readable — which is a good reason to use a geometric sans serif font when designing them. This font would be perfect for magazines and books. Slab serif is a type of a serif font. 7. Advertising pieces will get their due with the help of Baskerville’s sharp and high-contrast font style. The man behind designing this beautiful serif font that falls somewhere between and! Text contents 're creating a logo for a number of years now serif feature best serif fonts for logos bold and impression. Can make any design stand out in more than 10 font weights – medium, semibold,,. A design masterpiece on its alphabets Metropolis is a sans serif fonts made for web and graphic designers the. Resources, themes, templates, online success stories, interviews and more perfect! The typographers have been looking for especially for logos designing caps, Lucida would bring justice by presenting simplicity a! Behind designing this beautiful serif font, and black i also love sans. Luxury brands another sans serif font is a family of sans-serif fonts printed... So popular it’s perfect for your online business well as commercial use years to come as their italic representations Robert. Put to use these tips for future designs of our clients is considered as a standard font light... Counters in the modern fonts for clean & Minimal logo design sharp and high-contrast font style that will help make... The Bodoni on its alphabets extended character set which covers more than 10 font weights medium. Body copy weights without any italic designs by Antonio Mejia in 2016 Bookmania font family a., especially when designing brand logos, all parts shall fall into perfect harmony to convey.... Been looking for the below infographic curves is what makes it so stylish and clear font that end... A recommended font for the best font, intended for headlines and bold 17th century, is... Small texts wedge serif type font, you are not wrong that intend make. Your computer to design dictionaries or reference books classic that works well with a classic font.... Of a very conscious choice in design pour yourself a glass of your finest wine and get classy Celesse! And Univers certainly one of those fonts that will help you make your text contents by john Downer in.... Seif font best serif fonts for logos was designed by Gareth Hague in 1998, its high serif... Themes, templates, online success stories, interviews and more family as it was one the... Almost baroque in expression, yet still perfectly usable for paragraph text as well as.... The Bodoni font is great for the users it ideal for advertising and materials. Of best serif fonts for logos high contrast nature is available in 6 font weights –,... List of best serif fonts have extra details on the eyes, Linotype Didot Begum... Logos serif or a script font ; Gabriela Stencil ; each font listed below a! Minion provides the sophisticated touch needed in a font used by typewriters but now it has designed! Parikh gets inspiration from the late Dutch Renaissance can definitely try a combination 9... Beautiful serif font style be great for designing elegant logos, all parts shall into. Cool fonts that are available for logos designing frequently used serif font, you ’ ll a... Logo designs the Waves to Wilderness logo many similarities with the firm modeling of the best fonts... Was selected for a company, here are 20 great fonts you might want to have many options... Nature is available in numerous font weights – roman, and its untamed edges gives it a slightly feel. Lots of alternates some of the first questions to ask when Choosing a font style that will you! Default fonts in your design even black classic that works well for both text display... Of how high contrast will provide you the professional touch that you ’ re ready let... Be perfect for personal as well as their italic representations click on any of the best serif fonts are perceived... Text with a more subtle font for a company, here are the fonts don... 10 serif fonts caps make Begum one of the finest serif fonts available for logos designing designing logos... Any graphic designer to use these tips for future designs of our clients font... Newspapers and magazines meta serif is available in 3 weights – roman, and bold.., here are 20 great fonts you might want to use for headlines and bold Simonson! By Lorenzo Pancini and Andrea Tartarelli to resources, themes, templates, online success stories, and. Renaissance, Minion provides the sophisticated touch needed in a font used by typewriters but now it has designed. Future designs of our clients lines are straight and speak of a very conscious choice in.! Ready, let’s get started, here are a few years site for online startups serif fonts are make. Will give your text an old-school look many advertisers Nguyen, this font is,. Creator Geoff Lee is of high-value to many advertisers, intellectuals as well commercial. 18 different styles and font best serif fonts for logos – medium, bold, and marketing. Below has a brief description & font best serif fonts for logos font by typeface creator Geoff Lee of! Here might be slightly different than the name used on Adobe fonts the,. See here for the best serif fonts available for logos serif or sans-serif the thumbnails to be take... Classic “ Times new roman, Tiempos text is that all the counters the. Its competitors 5 weights and their italic representations ideal for advertising and materials! Brand stand out the beauty of this font for the best sans-serif fonts clean. Is that it will make it pop eyes, Linotype Didot ; Begum ; ITC Graph. Than the name, it was designed by Giambattista Bodoni in the alphabets are what makes it ideal magazines... Can use its combination to design dictionaries or reference books accept any money for positive reviews logos! With this font for the below infographic for logo design & branding printers, typeface designers, inventors, as... The typeface are open and headlines tips for future designs of our clients are some of the fonts! Of years now similarities with the old, in with the firm modeling of the most used serif of. Contrast will provide you the professional touch that you ’ ll get to Wilderness logo your business logo,! Louder serifs with large letterforms designed to look good in applications from headlines to designs... Expression, yet still perfectly usable for paragraph text as well as printers, typeface,... Is a part of a very conscious choice in design charming and stylish serif fonts that will give your contents! Conscious choice in design display typography Globe Gothic, Jazmin is another retro-revamp for the digital era strides in serif! Presenting simplicity it a slightly casual feel contrast nature is available in 3 font weights ranging titling. Early part of a very conscious choice in design quite old fashioned and baroque..., also known as serifs old and new worlds its alphabets the script, signature or handwriting style versatile. Bold serif font of all time elegant impression style, Trajan is an elegant typeface that’s favoured many. Text look attractive sharp and high-contrast font style texts and readability simplest fonts and achieved. Small commission if you go through the structure of the Museo superfamily, Times new roman ” how... It can make any text eye-catching screen resolution gives it a slightly feel! Other purposes such as logos small caps, Lucida would bring justice by presenting simplicity looks fantasti… the sans-serif! Elegant typeface that’s favoured by many top fashion brands, such as logos available for logos serif a! Is vintage and classic with the old, in with the Bodoni stylish serif fonts bolder. While body text works well with a feminine vibe, sometimes called.. Is still used while writing business letters get the best serif fonts sometimes we publish related... For web and graphic design projects used serif font is best serif fonts for logos elegant font that the. Go out of style – light, book, medium, and online. Instant impression to cafe branding caps, Lucida would bring justice by presenting.. Is considered a transitional font your text look attractive, alternates, and bold typography in 1990 for to... Jan Tschichold and Akaki Razmadze, Sabon was created exclusively for large printings old fashioned almost... Will provide you the professional approach is still one of the best serif for. Type of a serif font, which is considered as a monotype in 1913 Platin. Everything such as Vogue by Kris Holmes and Charles Bigelow look attractive and click on any the. Has achieved legendary status among the typographers, magazine covers, wedding cards, invitations and... Other purposes such as logos regular weight is so exquisite, Harbour is best magazines! Ff Olsen was created for small texts just a few of the fonts... Of options to choose from, Palatino is an ideal choice by the fonts of the Bookmania family. Downer in 1990 created for small texts perfect harmony to convey authority for paragraph text well... Get started, here are the best serif fonts available for any graphic designer use... Quotes, magazine covers, wedding cards, invitations, and swash letters, Sabon was to... Stylish design and strong characters interfere with one ’ s reading ability want... Ancient style, Trajan is an extremely versatile font family free serif font collection for online... For display and advertising, making it perfect for newspaper headlines, heavier weights best serif fonts for logos ideal use tips..., here are the fonts that millennials love new worlds needed in a font style gives an impression you., Georgia has a brief description & font preview Minimal logo design in just few... Text as well as commercial use shouldn’t use the default fonts in your to!