The lucrative market of influencers on social media A majority of marketers believe that influencer marketing on social media is the most effective means of building brand awareness. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. Ideally, your brand’s values should align with those of the influencer that you partner with. 5 min read. Make your social profile and website address a part of your signature, but don’t go overboard: only use relevant social profiles. No pressure. And while it’s really effective, influencer outreach is extremely tricky. The latest trend in social media marketing is blogger outreach, otherwise known as influencer marketing.. Digital marketing is the most dominant segment of the contemporary marketing mix, with social media influencers representing a … We would like to invite you to become a brand ambassador for our company! 10 Strategies to Scale Your Digital Marketing Agency in the New Normal, SEO Content Writing: How to Optimize Your Content For Search Engines, 7 Must-Have Tools to Create Better Client Reports While Saving Time, 7 Reasons Your Business Needs Experiential Marketing, Researching an Audience to Make Engaging Video Content. Here are some examples of attention-grabbing subject lines: “Question about [goal]” “Do not open this email” “Hi [name], [question]?” “Should I stay or should I go?” “We have [insert fact] in common …” Share their posts. If so, I would love to call you some day this week around noon and figure out a way to make it mutually beneficial. This is especially true in today’s fast-swipe, full-inbox world of social media – where you only have a few words and a few seconds to show how credible and worthy you are. Find business profiles and social media influencers in any niche and location. Scarlett London Digital (aka, Scarlett) is a UK-based social media manager, PR consultant and influencer outreach specialist, offering digital marketing expertise to brands of all sizes.. Curating a thoughtful social media presence has never been more important then it is right now, with shopping and brand awareness experiences shifting to digital. From influencer outreach tips and social media marketing tools to useful email marketing templates, you’re now equipped with useful ideas for reaching out to influencers. However, to get your brand out there, you need to first partner with a social media influencer. hbspt.cta.load(1896803, 'ef0fae38-750f-427d-974f-d8b8c014da3c', {}); It’s nothing personal. No pressure. The most important part of your first outreach email is to provide value to the prospect. CONTACTEZ-NOUS. We deliver fresh social media posts for a fixed monthly price. Social Media Influencer Outreach One of the fastest growing B2B software companies is adding an additional digital marketing team member to connect with various software industry Influencers (SMEs, journalist, analysts, etc),performing what is known as Influencer Outreach. Keep the lines of communication open with friendly questions. More than providing clean copy that doesn’t get in its own way, your initial outreach email has to finesse the influencer. Download customizable versions of the templates in this post to use for your own outreach now! It has also shown that influencer marketing is one of the most cost-effective acquisition methods:. [Mutual connection] said that it would be a good idea to get in touch with you to learn more about [topic] and work on [project] together. Influencer outreach is one solution. Source First Email: Subject: Join [Blog Name’s] Blogger network and have your own Exclusive Feature. ... With the help of Influenex social media influencer marketing platform, you’ll be able to contact influencers with emails directly. We have been following your profile on [insert social media platform] and love your posts on [insert topic]. Free Tools . For example, if you are planning to write to 50 influencers during a day, it will take you a lot of time to write them separately. You may like to follow this Influencer Outreach Email Template from Bluewire Media. Time to send some outreach emails.This is where it starts to get really fun. You may find that you won’t receive a response even after following up. Just type your keywords to access millions of profiles and their email addresses in our massive influencer database. I thought you’d be interested in working on this project because [reasons]. I’ve come across your work on various occasions and really enjoyed [a project of theirs you enjoyed]. Start your FREE trial! Don’t be discouraged if an influencer doesn’t respond. Influencer . They’re out of the office and don’t have wifi (the horror). Then an accidental beauty shopping spree, of course. For Brands or Influencers Managing YouTube Channels, Security Footer Message in SocialBook Emails | SocialBook Help, The Fool-Proof Guide To Social Media Influencer Marketing, How to Set up Influencer Marketing campaign and Track Performance, A Full Explanation of SocialBook Instagram Profile Stats, A Full Explanation of SocialBook YouTube Influencer Profile Stats, Jumpstart: Search and Contact Influencers, [Jumpstart]Influencer Campaign Management and Track Performance. Skills: English (UK), Facebook Marketing, Internet Marketing, Social Media Marketing, Twitter Businesses have found for many years that their sales usually rise when a celebrity promotes or endorses their product. Measure Performance. When carrying out a campaign involves influencers, the important thing is to be respectful and find those who are willing to give us their time. If the influencer wants to know about your business, she can Google it. Making Your Outreach Email Great and What Comes Next. YouTube Live Subs Count. They forgot to respond. Here’s an email you might want to use: Hey [name], I would love to feature you in a blog post. Make your social profile and website address a part of your signature, but don’t go overboard: only use relevant social profiles. Outreach Email Templates that will help you get the job done: You will have to send out at least 4 emails to an influencer to complete the entire process. So one day you will surely need to resort to social media influencers to win the hearts and minds of millions. This strategy is beneficial for relationship development, link building, and content promotion. 3. Try and make each email as personalized and directed as possible - mass-marketing automation will likely perform poorly when it … What tips do you have for reaching out to an influencer? As Social Media platforms continue to grow and evolve as a communication medium, so too are marketing opportunities expanding. SocialBook influencer marketing platform is built with the sole purpose to help you outreach influencers and manage influencer relationships with ease. Builds familiarity with your prospect. [your name]. Although it’s not easy, there’s hope. Trouver la bonne adéquation entre votre marque et l’affinité et l’autorité des influenceurs n’est pas aussi facile qu’il n’y paraît. Step 4: Find Influencers’ Contact Info. Again, influencer outreach involves relationship building. If you have time and you are really committed to finding the right influencers, engage with them on social media before you send your outreach email. In some cases, you might not have a mutual connection with the influencer. What Are Social Media Influencers? If you’re interested, I’d love to get your take on the project and figure out how we can make it beneficial for both parties. Download customizable versions of the templates in this post to use for your own outreach now! It’d be great to get on a call on [day] or [day] this week at noon! Your email shouldn’t write the “About Us” page of your brand, a line or two will do. + social media tips every week! Influencer marketing has massively grown in popularity in recent years, rapidly becoming one of the top ways to promote businesses, bloggers and the like. If they look for you, they should get all the info they need. Influencer-shared content is 16 times more engaging than paid or owned alternatives. Influencer marketing grew out of celebrity endorsement. 1.Show them that you share the same values. Influencer outreach via email Streak is a very good tool which helps you to bulk message, and makes it simple to manage your everyday email workflow. Write an Influencer Collaboration Email with Excellent Templates Using templates can expedite the process of drafting error-free, properly formatted, and correctly written influencer collaboration emails that can be sent to the YouTubers outright. Now that we know the goals of email outreach, here are the main steps you’ll have to take to achieve them: 1. While your outreach is as much about you introducing your business as it is contacting the influencer, it’s not just that. Thinking a campaign through from the types of influencers who your buyers want to hear from to the assets you’re going to equip them with for awesome mentions is crucial to the outreach email you send influencers you want to work with. Lately, the term “influencer marketing” has begun to apply to all social networks. And now you’re back on Instagram and Youtube consuming more […] This way, all they have to say is “no” or “yes, how about Tuesday at noon?”. Filter and find influencers with available public contact information. Reminds the person what the previous email said. - Contact and manage the influencers - Able to reach and manage at least 10-20 influencers per week - Have experience with influencers in the beauty niche - Looking to manage it for the long-term. By using the above follow-up email, I ended up with a 53% response rate. Influencer outreach is a huge task, which is why it’s important to take advantage of any tools you can to make the process a little easier. Influencer outreach is most effective when meant to boost awareness of the brand and brand visibility. We’re all told that influencer marketing is a critical part of business. So your influencer outreach email looks like this: Dear Mrs. Jasmine Corley, We would be extremely grateful if you agree to collaborate with our X Company. Contact us for more information. With some research and well-crafted outreach and follow-up emails, you can improve your efforts and increase the chances that your favorite influencers will be receptive. Moreover, it helps your company exchange value with industry leaders and increases your awareness of future trends. Manual. Let’s Begin a Relationship Template. This is where planning comes to a close and you’re getting closer to launch. Subject line: Collaboration Opportunity with a New [your product/service type] Brand. Last year, I ran a campaign and reached out to over thirty influencers. The following guide will show you how to do that. Like Robert B. Cialdini wrote in his book: “We like people who are similar to us. Here’s what a great follow-up email does: Hi [name]! Just for reference here’s some projects I’ve worked on – just to let you know I follow through and am serious about making this work: [links to projects] It’s essential to know how to email influencers to promote your product because influencers tend to receive hundreds of influencer outreach emails every day. Since you’ve researched a great deal about your potential influencer, you know their social media activities, the things they like, share, and even when they post stuff. Get the latest and greatest digital marketing Many of us leverage influencers to cut through the noise of social media. [your name] In this part below, we’ll present you our 2 influencer outreach email templates that could get you new influencer collaborations if you use them well. Brand Ambassador Email Template; Hey [insert influencer name], My name is [insert name here] and I’m with [insert company here]. Unlike email outreach, social media comes with a dedicated profile display of who you are initiating your conversation with. From the mass of outreach emails sent every day, some range from vague to overloaded, others informal to cold hard facts. Let us take care of your social media management. Following up with a succinct email is a good way to check if an influencer received your message without being too intrusive. Influencer Outreach Tip #7: Concise Email Body. Let me know if you’re interested in working something out. OUTREACH is a leading London-based influencer marketing agency that brings together the world’s top influencers and brands, growing audiences by creating engaging digital campaigns. Spend less time in finding the right social media influencers using cutting-edge technology tools we developed for you. I was inspired after you spoke at [name of event]. Find outreach prospects Social media influencers get hundreds of marketing and outreach emails, meaning they won’t have time for people with a hidden agenda. Alors contactez-nous. By engaging with them before you reach out, they are more likely to recognise you when you email them, and chances are better that you will get a … This email clearly states that you want to work on something with the influencer. This is one of the best Instagram influencer outreach templates. Advanced Search Filters Competitor Monitoring Sort Influencers Search Influencers In-depth Influencer Data Influencer Campaign Management Influencer Email Campaign Campaign Management Track Keywords Email Outreach Find Influencers For Brands or Influencers Managing YouTube Channels This post will share the influencer outreach templates I used to do this — and why they worked. To learn about their most recent interests, check their social media activity. 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