All that’s left to do is a thorough edit of your email and SEND. I'm Christina. Research. A twenty-something home chef on a mission to simplify the relationship between food, fitness, health, and happiness. Forget about knocking on a big brand's door and pitching a partnership without first having spent a lot of time--months in the case of Here on Biz- … How to Pitch a Brand. However, lots of pitches fall flat because they haven’t been thoughtfully crafted and tailored for the specific brand. © 2021 Hootsuite Inc. All Rights Reserved. Should it be a formal or informal pitch? As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. Make your influencer marketing activities easier with Hootsuite. This connection is often based on the fact that they can relate to your brand on a personal level, giving them even more reason to buy. A simple guide on how to pitch brands. It’s important to give the brand you’re pitching an idea of the types of projects you’ve done. Forget about knocking on a big brand's door and pitching a partnership without first having spent a lot of time--months in the case of Here on Biz- … Maybe you’re hoping to land something like, a free hotel stay, or perhaps you love a product and you’d really like to get it in-kind in exchange for exposure. 2. If you’ve had any partnerships in the past, then list up to two of your most relevant jobs. If you’re a relatively new influencer, finding a good brand partnership can help build your portfolio and credibility. Show that’s there’s a reason you’re reaching out and that you’ve done your homework. Maintain the relationship even when you’re not pitching. Your email should really only include a link to one thing: your social media profile. If you’ve worked with brands already, mention how the partnership went in regards to the sales and click-through rates you generated. It leaves the pitch open to discussion; A media kit is provided (do not make a PR person hunt for your stats!). Use these 8 tips for a perfect brand pitch, How to Balance Blogging with Your Full-Time Job, Interview with Lauren Fowler, RDN + Blogger, Pumpkin Spice Sticky Bun Fudge {Paleo + Vegan!}. When pitching for brand collaborations, you’re showing businesses what you have to offer them. Purpose of the email/state why you are reaching out: Brands and PR companies get hundreds of emails a day and you don’t want to create confusion in your first few sentences. Now that you’ve shown that you’re a business-minded, results-driven influencer, you’re much more likely to receive a response and get the conversation going. It's a one-page brochure … Before you pitch an email to a brand, it’s important to make sure your Instagram is looking as up-to-scratch and as brand-friendly as possible. According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them. Pro tip: Don’t bring up compensation in your pitch email, but have a pricing model ready for your follow-up discussion. Make sure your email doesn’t end up in Spam. When you have less brand partnership examples to share, it's crucial you keep this pitch short, sweet and to the point. Pitching is about listening and tapping into the sense of imagination. Think of it this way–no brand is going to be upset about the possibility to … Stats that show you’re the real deal. What do you admire about the brand? From Pitch to Close The Pitch. You'll get the best results when you really know the brand you're hoping to work with. Trusted by employees at 800+ of the Fortune 1000. Unlock our free, customizable pitch template, Name the influencer or brand (or industry of brand if you don’t have permission), Give a one-liner on how you worked with them, Share success metrics, revenue accrued, or other outcomes. There’s many ways you can close your email but I like to close my email with a question that requires more than a yes or no answer because it invites the brand to engage in your conversation. She also runs and hosts Hootsuite's social media podcast, Hootcast. Your email address will not be published. Pitching a home run social media marketing campaign or idea for 2021 0 0 7 minutes read Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Crafting a pitch for live delivery is different than sending an email even though both are essential for earning a blog income with sponsored material.. Are you terrified to pitch a brand in person? First of all, make sure to choose the right brand. Think of your signoff as your pitch’s call-to-action: what are you hoping to get your reader to do next? Should include your name and who you are. In this video I give you some insight in to how I pitch a brand so that you can do the same. The pitch is similar to an elevator pitch in length, but the message of the pitch is altered from general to more specific to the journalist or influencer’s interests. I created an Excel spreadsheet where I inputted each brand. With social media influencers, the proof is in the pudding. Pitching a brand as a new influencer Even if you're a new influencer, or haven't worked with a brand before, doesn't mean you can't start. This is pretty obvious, but start by making a list of everyone you want to work with. According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them. From Pitch to Close The Pitch. After you work with a brand, don’t ghost on them like a bad boyfriend. all reflect you, your brand and what you have to offer. And it’s true. Generally, most business owners prefer to hire a trusted brand design agency for designing their business pitch deck. Have a sell sheet. Today’s digital environment has turned social media, webinars, networking events and even sidewalk introductions into branding’ markets where … Brand Email Pitch Closing: 7. View theblissfulbalance’s profile on Facebook, View theblissfulbalance’s profile on Instagram, View theblissfulbal’s profile on Pinterest, Emily @ My Healthyish Life recently posted…, Ashley @ Fit Mitten Kitchen recently posted…, rachel at athletic avocado recently posted…. We will talk about follow-up later on. Today’s digital environment has turned social media, webinars, networking events and even sidewalk introductions into branding’ markets where … Please don’t be afraid to recognize and ask for your value as a blogger! Think for a few seconds about what a commercial does. If you haven’t worked with anyone yet, simply pitch them an idea. What To Do When Pitching Yourself. Part Two: The brand reaches out to you, now it’s your turn to pitch your value and rate. While you have to start somewhere, you also have to be realistic … And when you do this effectively, you will create a stronger connection between you and your buyers. This is a brand and credentials story. Show Genuine Interest on Social Media. Getting traffic. Think for a few seconds about what a commercial does. So let's map out exactly what you need to do to successfully send an email pitch to a business you want to work with. If you are looking for a long term relationship, it is important to build a genuine … The authority – the trusted source of knowledge. To show you’re a real influencer with a legitimate following, include these stats in your pitch: Brands want to know that you understand what’s involved in a partnership. It focuses on selling a product in a blink of time. Having your content go viral will quickly incr… Pitch the Story to the Right Place. It focuses on selling a product in a blink of time. Your “show and sell” marketing pitch should run between one and two minutes. This connection is often based on the fact that they can relate to your brand on a personal level, giving them even more reason to buy. You should frame your idea in a way that clearly states the benefit to the brand. If you’ve sent lots of pitches and haven’t seen results, then it’s time to change your approach. Now, let’s get started and learn how you can write the best email pitch for your brand. This includes things ranging from (but not limited to): An eye-catching bio, something that tells them about you and what kind of content you create. Click here for instructions on how to enable JavaScript in your browser. It grabs your […] Know Who You Want To Work With . From the brand side I always look for: I usually wait 10 days and then send a second email that reads something like: Hi Amanda, I wanted to follow-up in regards to my first email. Hey! "But if … Let the brand know how much you love their product(s) and how you know your audience will too. I was usually in around 7 AM and would often not leave until 7 PM. Make sure they’re relevant; for example, if you sell baking supplies, you wouldn’t want backlinks from a professional sports site. Exactly what it sounds like. Don't forget to add on your rate card too. Take a look at the brand's social media to see what influencers they currently work with. The Expert Opinion Pitch! Try it free today. You want to be clear and explicit on why you are reaching out. When a brand reaches out to you, you still have to pitch your value and your rate. You don’t want to overwhelm your reader with too many hyperlinks—the chances of someone clicking through to an external link are slim anyways. Getting relevant backlinks.Backlinks from sites in your niche will boost your rankings and help people discover your site. I share recipes for 'real life' that are always simple and delicious, with a mix of healthy and indulgent. Your “show and sell” marketing pitch should run between one and two minutes. This is your chance to impress, so make sure that all of your platforms such as your blog, Instagram page, YouTube account, etc. And when you do this effectively, you will create a stronger connection between you and your buyers. What is a sell sheet, you ask? I use two … Personally, I … This is very similar to the curator pitch, at least, in that, you’re asking for … Before you start interviewing, write, memorize, and practice presenting a marketing pitch — a personal commercial about yourself. Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns. How To Actually Write A Cold Email / Pitch Email. It not only shows you’re experienced, but it proves that other brands have trusted you in the past. Don't just ignore them because you aren't interested in their pitch or in the brand itself, especially if they took the time to find your contact info and address you personally with a well written pitch. Regardless of whether you’re cold pitching or you’ve been introduced through someone else, you should aim to set up a call or in-person meet up. Any successful sales pitch can benefit from telling the story of your brand and product. I created an Excel spreadsheet where I inputted each brand. I hope you'll stick around on this journey to the 'blissful balance'! Most emails go unread. 2. You have to follow-up on every pitch. Whoever you’re sending this to doesn’t have a lot of time. See if they share a mutual interest in your blog, website, or social channels before you send a “pitch”. Knowing how to pitch a concept is a matter of getting clients to see your vision to way you see it. Blog posts. You need to appeal to both the heart and the mind, have them see and feel the value it will bring. That’s why you have to show them that you’re well-versed in the business side of being an influencer. If you’re anything like me, it’s hard to catch brand specific posts. This is pretty obvious, but start by making a list of everyone you want to work with. How To Actually Write A Cold Email / Pitch Email. 1. It’s hard to get taken seriously without one. Emily is a Senior Copywriter at Hootsuite. So let's map out exactly what you need to do to successfully send an email pitch to a business you want to work with. Research and preparation are the difference between a brand response and a … Now that you’ve found someone to support you within the walls of the company you want to partner with, it’s time to get your pitch right. Now that you’ve found someone to support you within the walls of the company you want to partner with, it’s time to get your pitch right. Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns. Click here to start filling out the template in Google Docs. Increase your chances of getting a reply now. Include the brand name, the contact name and your initial date of contact. 1. Wrap it up with one or two sentences and say thank you! 1. Before you start your pitch: Have your media kit ready. Honestly, it’s a lot more daunting than it sounds! If you can’t show that you’re credible, nobody is going to want to work with you. With social media influencers, the proof is in the pudding. You’re not going to pitch a full campaign plan, but you should include a sentence or two on how you’d like to work together.

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