Sonja Meyer is a sustainability-driven graphic designer. A strong unique selling proposition lets you to stand apart from competitors and actively focus your energy on creating things that cater to your ideal group of customers. Their USP provides value, solves a pain point, and puts Warby Parker ahead of the game to their competitors. This is because a USP can give a great deal of clarity to your business model, what your company does and why you do it. While your USP should absolutely be unique to you (which is a given, considering that’s in the name), competitive research can tell you a lot about what your competitors are already doing, how they’re framing their USPs, and how you can be different. If you feel overwhelmed by cold calls, you’re not alone. Casting the industry norm as an antagonist is a positioning strategy often used by brands that are confident about their solution to the customer's problems. Tattly Tattoos takes a different approach, offering gorgeous, intricate art for people of all ages. [Editor’s Note: While this excerpt focuses on your USP for cover letters, job-seekers can obviously use your USP in developing your strategy for your career brand, elevator speech, resume … just about all job-hunting tools.] Dedicated counselor who can focus on learning client needs in depth 4. Anchor’s focus remains on removing the barriers that stand in the way of making a podcast, and all of their marketing and sales efforts seem to be focused around this unique selling proposition — setting them apart from the market. The company makes online payments easy — removes financial complexity, has industry-leading documentation, third-party integrations, and more. It can work as a backbone for your … Of all the messages they could have focused on, around style or quality, they honed in on a pain point that many women experience when shopping for bras, and they chose to double down. Taylor Stitch successfully turns crowdfunding into a competitive edge: “We design new products. Here's how you can write yours: Once you have a vague idea of what your USP is, it might help to express it as a positioning statement so you can get it down on paper: [YOUR BRAND] offers [PRODUCT/SERVICE] for [TARGET MARKET] to [VALUE PROPOSITION]. Change it up, be different, be unique. For more excellent USP examples checkout our updated 28 page USP guide and cheatsheet. A unique selling proposition (USP), also called a “unique selling point”, is a marketing concept that states how your business differs from its competitors. As Seth Godin put it: Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. It’s a position your small business takes as a whole that can be incorporated into your products, your brand, the experience you provide, and any other touch point your customers have with your business. Although other companies have jumped on this train, Drizly ensures under 1-hour delivery, which has remained their unique selling proposition. Download a free trial today. If it’s not, it isn’t going to be part of your USP. Hopefully, this post and these unique selling proposition examples inspired you to create or refresh your USPs. They immediately let customers know why crowdfunding new products offers advantages to traditional self-funded or investor-funded business models. That’s the fundamental element to creating a killer USP in 2020. when you attempt to be known for everything, you don’t become known for anything. Inside and outside of … Death Wish Coffee backs it up too. One of the first things that you notice about Saddleback Leather’s site is their famous tagline: “They’ll fight over it when you’re dead.”. Braveen Kumar is part of the content team at Shopify where he develops resources to help aspiring entrepreneurs start and grow their own businesses. bouquets are handcrafted, paired with custom-designed hand-written cards, packaged to keep flowers fresh, and delivered the next day. Download a free trial today. They are the first company to offer what they do, but having no direct competitors doesn’t mean they don’t have any competition at all. Look At Your Competition. To make it easier, write down a list of… ALL of your skills. Unique Selling Point Examples. Conclusion. This product ethos means that they only sell products that live up to this standard and pit themselves against a rampant problem in their industry. Focus on helping clients save tim… Convincing and effective though they may be, they’re not unique on their own, nor are they positions that are easy to defend as any of your competitors can copy them. Lemonade states: “By injecting technology and transparency into an industry that often lacks both, we’re creating an insurance experience that is fast, affordable, and hassle-free.”, HelloFresh makes a bold statement that they’re the best of the best at what they do by having a clear unique selling proposition of “America’s Most Popular Meal Kit.”. A lot of coffee shops and roasters lay claim to having the “smoothest” or “richest” cup of coffee out there. Customers are assured that: These are staples of crowdfunding that have been brought to the surface and translated into value for the customer—it’s hard to argue with saving money and being more environmentally friendly, and supporting a business you believe in is a nice bonus, too. With the growing podcast industry, there needed to be a stand-out company that went about their service in a different and unique way. Customers are overwhelmed with options, and they want to quickly understand what makes one product or brand different than another. Reach more leads, book more meetings, and close more deals while doing a lot less work. They even own the fact that their products aren’t plastered with mascots and logos, focusing on style instead, which allows them to carry fewer products and target more schools. USP is a key thing that proves you’re better than your competitors. There’s an advertising term that you should […] By focusing on the art, they’re able to do that with their USP, which they express as: Fake tattoos by real artists. The messaging also refers directly to their 100-year warranty, which backs the promise with a guarantee that the products will last you a lifetime and then some. But finding a unique USP isn’t as easy as it sounds. Clinically proven to reduce dandruff — so simple yet so powerful. If you don’t know where to start, looking at other companies’ unique selling propositions can help inspire your own and set the stage. It goes deeper than that. Cold email is an incredibly powerful sales channel. Test the messaging with Yesware’s Template Analytics. It’s ultimately how you position your products or even your entire business to the rest of the world. They pioneered the space and keep that messaging alive in their marketing efforts. People have been doing just fine for centuries without their product, after all. The product your business offers may not be new, but the way you sell it just might be. This company did so well with defining their unique selling proposition that Head & Shoulders is almost synonymous with anti-dandruff. College students can get school spirit attire pretty much anywhere. The truth is, most people don't do it effectively. Download a free trial today. 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