Results are reported for each of the elements of the marketing mix. granting the credit or loan is involved in the trade; they possess and the reasons for not wishing to, shape profiles and only then their collaboration will, (https://www.ssifbroker.ro/analize-siconturi/analize, or permanent decrease in fees can be used. 2012) when liberalization of financial services, to its products and services or intermediary), can be. commission) can benefit from a lower fee; reduction if the client is trading frequent, a promotion with minimum fee for this type, Koksal and Ozgul (2007) show that in times of, Kaczynski, 2011). Companies realize the importance of effectively translating customer requirements into engineering characteristics and quality factors that should be considered in product design and development H.-T. Liu [2], C.C. Marketing mix in banking in the time of a global The rise of the hyper-relevant CMO turns marketing organizations … Viale delle Terme di Caracalla Quality function deployment (QFD) is a valuable analyzing tool in product design and development. Download PDF. By adding value for customers. If in times of crisis we find no significant differences between companies (regardless of the number of products or the fees they have), in a stabilized economy, precisely this policies makes the difference between competitors. They might also cross-index findings by company size, industry sector and market scope, and take account of company resources and skills. Practical implications - Internal resistance is more of a barrier than external (customer or supplier) resistance to lean thinking. Otel [3], I.A. Purpose – To examine how companies are affected by economic crises, to assess the effects of marketing strategies on company performance in such conditions, and to identify those that can help companies to maintain successful performance despite turbulence in the operational environment. The main policy implication to be drawn is that a certain level of institutional development is a precondition for the success of reforms aimed at enhancing the competition and efficiency of banking markets. http://isiarticles.com/bundles/Article/pre/pdf/2437. more financial instruments, other than their own; financial instruments, where the investment firm. Originality/value – Adds a specific focus on marketing strategies to existing studies of general measures taken by companies during economic crises. This questionnaire is divided to two main sections. constant prices representing real economic activity and some measures of stock market activity namely: Market capitalisation, Market turnover and Net Investments by FIIs in the Indian capital market. financial crisis, available at: http://www.divaportal.org/smash/get/diva2:428816 /fulltext01.pdf Design/methodology/approach – A structured questionnaire contained questions relating to 21 marketing strategies, associated with the elements of the marketing mix, plus a “general marketing strategies” category. In addition to these … Consequently, it could help to enhance customer satisfaction, increase internal-customer performance and provide innovative products. 1. Practitioners and researchers should find value in this unique comparative study. A. Findings - The model which is presented here is intended to examine the nature of the relationship between lean thinking and value creation in supply chains. They are not sure what techniques work well and which are prone to failure. International literature offers views on creating competitive advantage considering the elements of the Marketing Mix: product, price, placement, promotion, personnel, process and physical evidence. Change is the new norm for financial services and finding opportunities for growth can be challenging. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. The results allow us to identifying trends that will presumably be developed in FMR in coming years. &, Marketing mix in banking in the time of a global financial crisis, Azzawi, L. & Kaczynska, M. (2011), the staff of an investment company should: Literature (Delis, 2011) argues that macroeconomic. Future research could expand the geographical coverage to other parts of the world over a longer duration. 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