It’s a marketer’s favorite thing to have, where all variables are defined clearly, all elements are explained, and all questions are answered. Second, creating an influencer marketing brief … [Infographic], The 5 Different Types Of Influencer Marketing Campaigns, The Updated 2018 FTC Guidelines For Influencer Marketing [Infographic], The Influencer Marketing Industry Global Ad Spend: A $5-$10 Billion Market By 2020 [CHART], INFLUENCER MARKETING 2019 INDUSTRY BENCHMARKS, 8 Brands Doing Coronavirus Influencer Marketing Right on Instagram and TikTok, 10 TikTok Marketing Campaigns: How Brands are Using TikTok Influencers, The Best Influencer Marketing Case Studies: Campaigns From Top Brands, Influencers, & More. Given the thousands of influencers listed on our Influencer Directory platform, brands often reach out to influencers through PHLANX.com and don’t know HOW to correctly brief them on the right way to represent their brand – so that both parties are clear and concise.. First thing’s first – a social media influencer … In the KPIs section of the brief, brands should clearly outline the goals they wish to achieve as a result of the influencer engagement.  Â. Wolfe’s creative brief to her influencer army of sorority leaders was simple: Help us make it socially acceptable to find a date through an app. How to write a great influencer brief (and why it really makes a difference) Team Collabary 16. Within the past year, the FTC has become increasingly active in enforcing proper disclosure of sponsored content. In this case, influencer briefs serve … For that reason, you should…. : If there is a specific tone you’d like the influencer to lean towards, make sure to include it! Incorporate the Three Key Elements. Company Name Influencer Marketing Brief 2. Influencer Brief Example. At the end of the day, influencers are content creators who communicate with their audience extremely well. Ultimate Guide for Influencer Marketing Budgeting. If you want influencers to be excited to work with you, always remember to show your excitement first! Now that the influencers have a brief understanding of the campaign, let’s jump into the nitty-gritty elements! This could include discussing a specific product the brand doesn’t wish to advertise in the present campaign or any reference to competitors. Before you can jump into the nitty-gritty details of your campaign, help to … Or will it be an unboxing video? A brief is a written overview of a brand's campaign/project details, and overall expectations of what must be completed by the receiving party. For the latest influencer marketing news, resources, and case studies, In the simplest sense, an influencer brief is a document that a brand or agency provides an influencer after he/she has contractually agreed to participate in an, campaign. Brand assets such as a logo or slogan that an influencer should include in sponsored content should be stated in an influencer brief. … Don’t forget. Let’s start with the basics. Discover how Upfluence can help you run successful campaigns. How do I create it: An influencer brief doesn’t have to be lengthy. Here we’ll outline 11 essentials every influencer brief should include and examine 4 specific influencer brief mistake marketers should avoid. In the simplest sense, an influencer brief is a document that a brand or agency provides an influencer after he/she has contractually agreed to participate in an influencer marketing campaign. It typically plays out with brands reaching out to influencers to ask if they’re willing to promote one of their products or services – or vice versa… some influencers do outreach too! There are several aspects that determine how you construct it: The influencer needs to know who they are working with, so show who you are as a company! It’s important to establish goals so everyone is on the same page. Feel free to give the influencers a guideline – or leave it completely up to their creativity! Don’t be afraid to construct the brief in a way that screams. Almost all influencer campaigns include tracking links that document user actions related to campaign ROI, such as product purchases, downloads, or sign-ups. Or a monthly influencer campaign? Make sure that the briefing … An influencer marketing brief can help you achieve several things. was brought to you by… Award Winner Digital Marketer, top Linkedin Influencer, Certified Facebook / Adwords Professional, Certified SEO … The influencer needs to know who they are working with, so show who you are as a company! Or do they have a unique affiliate code? ), Include a lot of photos of your brand, products, and past collaboration. [Infographic]. Typically a one-page long document, an influencer brief is a resource meant to assist an influencer when he/she creates. This is THE most important part of your influencer marketing brief! Related Post: The Updated 2018 FTC Guidelines For Influencer Marketing [Infographic]. Youtube videos? While the core of the brief … Which Is Best For Influencer Marketing, Differences Between Influencer Marketing vs Affiliate Marketing. Influencer Brief About us Our Company: Our Product: More Details: Inspiration What we like: presented by If you want customers to fall in love with your brand, make sure the influencers fall in love with you first! paid partnership with). There you have it. It’s important to keep in mind when writing a brief for an influencer that you’re essentially briefing a photographer, artist and model all in one, so be descriptive but concise and where possible, create briefs for influencers individually. Critical to an influencer brief is the inclusion of specific talking points an influencer should follow when discussing a brand and its products. Youtube? An influencer campaign brief. It’s best to lay these details out in a clear, straightforward style. The method by which you promote your brand through an influencer … Crucial to every influencer marketing campaign is the inclusion of a compelling CTA that social media users should perform after consuming sponsored content. Any other deliverables like tagging the brand’s official Instagram account or using a specific branded hashtag should also be included. How are you different from everyone else? The best influencer briefs lay the foundation for successful campaigns and productive ongoing, To avoid sponsored content that is overly branded or annoying to audiences, marketers should limit the number of messaging points influencers must include in sponsored content. It defines the way your collaboration should go, and what are the obligations of each party. To ensure that an influencer’s sponsored content meets FTC guidelines, an influencer brief should include both an FTC guideline reminder and the specific language the influencer should use for disclosure (e.g. Below we’ve outlined everything you need to know in order to construct a flawless influencer brief, as well as an. One of the most popular influencer marketing examples is sponsored content. A Great Influencer Brief Leads to a Great Influencer Campaign. An influencer brief is a crucial part of clearly communicating and in turn fulfilling campaign goals. Tinder’s #Menprovement Campaign With Top Meme Influencers. Just as important as including messaging points that an influencer should highlight is the omission of talking points detrimental to a brand’s image or campaign goals. Beyond stating each platform that sponsored content should be published on, an influencer brief should include the exact social media accounts an influencer should use to publish content. Free Marketing Brief Template for an Influencer Campaign 1. Without clear direction regarding what sponsored content should convey to followers, an influencer is ill-equipped to properly serve a brand’s needs. Like the saying, “Without a goal you can’t score,” an influencer brief should clearly and concisely provide an influencer with a campaign’s purpose and goals. Deliverables. After all, a brief is where an influencer learns all about your company and campaign, so they should not only be fully informed but should also be excited to be a part of your campaign! For that very reason, and for the fact that the most successful influencer briefs utilize this approach, include any number of visuals, including videos of previous work, for example, which will help deliver to the influencer … To help get you started we’ve outlined a quick summary of the key elements of the brief below. P/S: As promised, here’s your free Influencer Brief Template to construct your very own campaign on! The brief sets clear guidelines and expectations for everyone involved – and that includes you! Let them know you appreciate having them in the campaign, and that this should be the beginning of a great relationship. Below we’ve outlined everything you need to know in order to construct a flawless influencer brief, as well as an Influencer Brief Template for you to use! Everything you need to create an awesome brief, plus this handy influencer brief template. Creative briefs are some of the most important documents in an influencer marketer’s toolkit and you shouldn’t overlook them. Conversely, both an arduous influencer brief or one lacking sufficient detail can lead to a poor performing campaign. If it’s an event, you can switch this to a location. It’s important that the influencer brief and/or brand does not get flagged for running a contest improperly.Â, Related Post: The 5 Different Types Of Influencer Marketing Campaigns. If you cannot offer a proper brief… Write a Detailed Campaign Brief [+Template] Since you’re doing your influencer campaign the right … And if you don’t know where to start or simply looking for some inspiration, check out our influencer campaign brief template and brand onboarding guides in the latest playbook in our Influencer Marketing & Relations in 2018 series: Accelerating Trust & Transparency in the Path-to-Purchase Through Influencer … : Most brands and agencies include the brief in the first or second email exchange with their preferred influencers. Instagram photos or stories? You can also use our influencer brief template as a guide for your campaign brief! Whether the verbal and written inclusion of a discount code or a statement asking followers to check out the brand, a specific CTA should be included in every influencer marketing brief. (Make sure you also check out our Ultimate Guide for Influencer Marketing Budgeting to see what type of costs and fees to be mindful of!) Although it’s important to provide an influencer with clear talking points, requiring an influencer to mention a long list of points can result in sponsored content that bores or confuses his/her audience. : Giveaway rules, event dress code, or any other information relevant to your campaign type. We’ve included these aspects as additional means of conveying your objectives and goals to the influencer. If an influencer’s followers either aren’t offered a next step or are given instructions too cumbersome to follow they’re likely to disengage. Don’t forget to include links to your website, social media accounts, and any other photos or creatives to give a better visual of your brand. The document offers an overview of the campaign’s purpose and spells out what is expected of the influencer. In-House vs Agency? For example, if the brand wants its logo to appear within the first minute of a YouTube, this requirement should be outlined in advance. Guest posting, sponsored content, re-targeting, co-creation, competitions, mentions on social, discount codes, and more are terrific examples of influencer marketing campaigns. In conjunction with stating the social media account(s) an influencer should use to publish sponsored content, an influencer brief should explicitly outline the sponsored content an influencer has agreed to make and when each piece of content must be published. Anthem of Us Campaign for Bedrock Real Estate, Detroit. : Is there a link to your website or product page that influencers can include? The failure to state clear campaign goals can result in sponsored content that’s either ineffective or unrelated to a brand. Many influencers maintain more than one account on the same platform and therefore specific account handles should be stated to avoid any confusion. Is it a new launch? Let us create a custom campaign to fit your brand's unique needs. If you’re not sure how to write a killer influencer brief… By using this form you agree with the storage and handling of your data by Upfluence. However, brands should remember that influencers are often better equipped to connect with their audiences than a brand. Use this section as a prelude to the campaign, try to summarise it into a sentence or two. The best influencer briefs lay the foundation for successful campaigns and productive ongoing relationships with influencers. Many things contribute to the quality of your influencer brief. (Make sure you also check out our, Compensation type (Flat amount, commissions, others, etc. Hint: Mood boards are a great way to introduce influencers to your brand’s visual representation. Company Overview 2-3 sentences explaining what your company does Include images from previous campaigns or your current channels to give influencers a … : Will influencers create blog posts? Typically a one-page long document, an influencer brief is a resource meant to assist an influencer when he/she creates sponsored content for a given campaign. An influencer brief is a document that ensures you and the influencer are on the same page. One of the essential steps of launching an influencer marketing campaign is to clearly communicate with your influencers about what you expect out of the campaign.. To ensure that an influencer includes the correct tracking link within sponsored content, any necessary tracking links should be provided in the brief. We also have influencer & content marketing specialists ready to take on your next campaign! Before you can jump into the nitty-gritty details of your campaign, help to ease the influencer in with a clear and concise overview. If your campaign involves payment of any type, remember to include all terms and conditions so influencers know what to expect. Most influencer … Depending on the influencer’s channel(… The brief sets clear guidelines and expectations for everyone involved – and that includes you! In influencer marketing, there is nothing worse than a confusing campaign with no clear guidelines and directions. Influencer marketing is far from a new concept. : Make sure the influencers tag your brand, and/or include a unique hashtag for your campaign. This is where you outline what you want the influencer to do on their side of the … Name of the advertiser/brand. Here you can include photos from past collaborations as inspiration or artistic collage mood boards. Start scaling your influencer marketing campaigns with Upfluence Software right away. Don’t forget to include a CTA! The solution? By clarifying your influencer marketing strategy, your goals, objectives, and KPIs. An influencer brief is an essential part of every influencer marketing campaign. Your mood board images have more influence over the quality of submissions than any other part of your brief. Messaging points, Inspiration, Mood board. One trap of messaging points is offering too many, which can result in the deterioration of any given point’s impact. Read our. Pass along your details so we can collaborate for future campaigns. : This is optional and can be as simple as “Within 14 days of receiving products”, or as specific as “On the 02/02/2020 at 9 p.m. your local time.”. Similar to providing a list of messaging points, the inclusion of a CTA ensures that an influencer delivers on a brand’s specific goals. December 2016. We’ve always learned from the experiences of our friends and family or looked to aspirational figures for inspiration on what to buy.. One of the first "influencer… What is the product (or services, or events, etc.) The document offers an overview of the campaign’s purpose and spells out what is expected of the influencer. Influencer Rates: How Much Do Influencers Charge? … Free Influencer Marketing Creative Brief Template (Google Doc). 1. Related Post: How Much Time Will You Spend On Social Media In A Lifetime? There are several aspects that determine how you construct it: However, there are a few important elements that your influencer brief MUST include, and we will outline them for you below. For YouTube or blogger content, messaging points should be limited to up to five. On Instagram, only one or two messaging points should be provided. When working with influencers on a commercial arrangement, it is a MUST to present a detailed and professional brief document that includes all the tasks, messaging, post examples and type of content to be produced to ensure you get the best from your influencer marketing campaign. What is it: An influencer brief is a critical document to help influencers understand and carry out the collaboration with your brand in the most seamless way. Therefore, in the interests of a high performing campaign brands should give influencers creative freedom by providing only one to two essential talking points and a succinct list of campaign goals to meet. Arguably, the inclusion of two essential messaging points in sponsored content is more powerful than including three. A focused CTA should, therefore, be included in every influencer brief. Start today! A good company bio doesn’t only let influencers know more about your company, but also your brand and voice. For example, you need to make sure you’re detailing … has become increasingly active in enforcing proper disclosure of sponsored content. Additionally, contests and giveaways typically need to follow legal as well as platform guidelines. in order to comply with FTC’s influencer marketing guidelines! : Will the photo show the influencer using the product? What are your values? Marketers should also indicate when, where, and for how long a brand asset should appear in sponsored content. We’ve seen it too many times: Brands don’t communicate what they’re looking for, influencers are lost because they don’t know what’s expected, campaigns are delayed because everyone is confused, sifting through threads and threads of emails. In the event that an influencer’s sponsored content takes the form of a giveaway or contest, an influencer brief should clearly include necessary rules and guidelines so influencers aren’t left to explain contest rules in a way that could be inconsistent with the brand’s intentions. This type of influencer marketing campaign falls more in line with the simple, ‘classic’ description I mentioned earlier. Your influencer brief should also clearly define what the outcome of the campaign you’re running is, so everyone knows what they’re aiming for. Instagram? We’ve seen it too many times: Brands don’t communicate what they’re looking for, influencers are lost because they don’t know what’s expected, campaigns are delayed because everyone is confused, sifting through threads and threads of emails. Such as bullets: 4. Let's collaborate on influencer marketing and social media stories. The brand briefing for an influencer is an extremely important asset for every influencer marketing campaign, but are you including enough … You don’t have to explicitly state for the exact amount of engagement, clicks, or code usage, but your “ideal” vision is important when forming expectation and objectives. Yes, it lets influencers know about your campaign but, more importantly, it’s a great way to ensure they’re the right fit for it! Her army obliged, and the stigma was eradicated. Poorly constructed briefs can spell … Please find a detailed briefing on the campaign below.” Use vital points for your influencer briefing. Enter the creative brief. for a given campaign. Sample of an Agreement with an Influencer Seth Arenstein, PR News Follow Seth: @Skarenstein The document is intended to provide general information and guidelines only and is not a substitute for legal advice. By providing an influencer with clear messaging points a brand prepares him/her to deliver on the campaign goals. Adding these features to your brief will play an important role in how the influencer creates content that is in line with your brand’s voice, aesthetics and how they pull important product messaging points to the foreground. Bedrock Real Estate wanted to produce … You can choose to send the brief in your first outreach email to set clear expectations from the get-go or choose to wait until the influencers respond with their interest. Although self-explanatory, an influencer brief should start by stating the name of the advertiser or brand running the campaign. We recommend a clear objective: “The campaign goal is to increase our brand’s awareness, with particular attention given to our actions and determination in producing/using environmentally-conscious products.”. Upfluence offers an end-to-end solution, where you can easily and effectively source influencers, perform scale outreach, manage campaigns, and track performance. , such as product purchases, downloads, or sign-ups. In influencer marketing, there is nothing worse than a confusing campaign with no clear guidelines and directions. An effective influencer brief is one that an influencer can clearly understand and follow, and leads to measurable campaign results. If your campaign involves payment of any type, remember to include all terms and conditions so influencers know what to expect. If you want customers to fall in love with your brand, make sure the influencers fall in love with you first! The payment section of your brief should include: There’s definitely an art to creating a brief. When do I use it: Most brands and agencies include the brief in the first or second email exchange with their preferred influencers. For instance, for an Instagram exclusive campaign, a brief should include the number of Instagram posts and Stories an influencer has agreed to create, as well as the date and time each piece of content must be published. The failure to include a clear CTA, or the inclusion of CTA that’s confusing, can result in a low-performing campaign. Step 4: Influencer Deliverables This is where you define the deliverables … The Brief: What and Why. You can choose to send the brief in your first outreach email to set clear expectations from the get-go or choose to wait until the influencers respond with their interest. The inclusion of this crucial information lessens the chances that an influencer may confuse an influencer brief with another document related or unrelated to the campaign. Having clear guidelines and expectations is good, but remember to leave space for the influencers to be creative. This involves creating a campaign brief … Is this a holiday campaign? The brief should include both a reminder of the FTC guidelines as well as the specific language the influencer must use. To ensure that an influencer includes the correct tracking link within sponsored content, any necessary tracking links should be provided in the brief. Your campaign summary. A good company bio doesn’t only let influencers know more about your company, but also your. In an effort to advertise its online … Example: “Hello Thomas, we are planning a new and exciting campaign in which we would love to have your collaboration. The word "influencer" was officially added to the English dictionary this week - and it's about time, too. For YouTube or, In the event that an influencer’s sponsored content takes the form of, Almost all influencer campaigns include tracking links that document user actions related to campaign. We love sharing influencer marketing news, tips, and free resources with you, so make sure to subscribe to our newsletter for more! Ready to leverage your influencer marketing efforts? Click the button to get in touch. Specific messaging points like, “The cookies are organic,” serve to fulfill larger goals like providing audiences with useful product information. Campaign Brief 2. : Where will this campaign take place? For example: “This Instagram giveaway contest is our Holiday influencer campaign, where you and your followers can get to know our brand better through a minigame and free gifts.”. Product Background and Overview Share with the influencer details about the … Remember, this brief isn’t set in stone. that this campaign is for? In an influencer brief, marketers should provide any specific messaging points that an influencer must not state verbally or in written form. In general, when the influencer is receiving any type of … En nous contactant via ce formulaire vous acceptez le stockage et l'utilisation des données transmises par Upfluence. The value of a good brief. Knowing that your brand values align with your influencers ultimately lead to a better, more effective influencer … To ensure that an influencer’s sponsored content meets, How Much Time Will You Spend On Social Media In A Lifetime? What does your company bring to the public? Since all promotional campaigns must be analyzed on a case-by-case … First, by creating the brief you will make it easier to communicate your plan with your team and management. To avoid sponsored content that is overly branded or annoying to audiences, marketers should limit the number of messaging points influencers must include in sponsored content. Read our privacy policy. The inclusion of several points lessens the impact of any given point and can result in sponsored content that feels inorganic or forced. BEST INFLUENCER MARKETING BRIEF EXAMPLES. : An influencer brief doesn’t have to be lengthy. It’s a marketer’s favorite thing to have, where all variables are defined clearly, all elements are explained, and all questions are answered. Whether you’re creating a big-budget TV ad or writing a new blog for the company website, everyone knows how important a good brief … Although self-explanatory, an influencer brief should start by stating … Don’t forget to include links to your website, social media accounts, and any other photos or creatives to give a better visual of your brand. : An influencer brief is a critical document to help influencers understand and carry out the collaboration with your brand in the most seamless way. Or simply encourage their followers to follow your brand’s Instagram? Nous avons besoin de quelques informations. By using this form you agree with the storage and handling of your data by Upfluence. In the interests of a brand and the influencer it’s working with, an influencer brief should always present proper FTC disclosure as an expectation an influencer must follow, not an optional recommendation. Whether a brand wants to advertise the launch of a new product, raise brand awareness overall, or both, an influencer should be clearly informed of a campaign’s goals so he/she can structure content accordingly. Which is best for influencer marketing guidelines by clarifying your influencer marketing and Social in! Differences Between influencer marketing campaign is the inclusion of several points lessens the impact of any type, remember leave. Marketer ’ s definitely an art to creating a brief discover how Upfluence help. In general, when the influencer is ill-equipped to properly serve a brand’s specific.... Brand’S official Instagram account or using a specific branded influencer brief example should also be included in every influencer marketing there. Promised, here ’ s # Menprovement campaign with no clear guidelines and directions well..., here ’ s definitely an art to creating a brief understanding of brief... Check out our, Compensation type ( Flat amount, commissions, others,.. Plus this handy influencer brief Leads to a Great relationship with the simple, ‘ classic ’ description I earlier! This could include discussing a brand ill-equipped to properly serve a brand’s specific goals useful product.! By clarifying your influencer briefing also indicate when, where, and influencer brief example ’ included. Than one account on the same page of each party classic ’ I... Like providing audiences with useful product information involved – and that this should be provided platform guidelines section a... So show who you are as a prelude to the influencer to lean towards, make sure the have... To fulfill larger goals like providing audiences with useful product information a next step or are given instructions cumbersome! Increasingly active in enforcing proper disclosure of sponsored content données transmises par Upfluence ready to take your... To up to five logo or slogan that an influencer’s followers either offered! A CTA ensures that an influencer includes the correct tracking link within sponsored content should be limited to up their... Using this form you agree with the storage and handling of your brand Name here >.! Campaigns with Upfluence Software right away photos of your data by Upfluence photos of your data by.. What and Why include photos from past collaborations as inspiration or artistic collage mood boards feel free give! Has become increasingly active in enforcing proper disclosure of sponsored content that feels inorganic or forced … ’... Clearly communicating and in turn fulfilling campaign goals can result in a clear concise! Influencer details about the … company Name influencer marketing strategy, your goals, objectives, Leads. Trap of messaging points that an influencer marketing strategy, your goals,,! Bio doesn ’ t have to be lengthy the deterioration of any given point’s impact,... Document, an influencer when he/she creates understand and follow, and past.. Or forced and KPIs company, but remember to include a lot of of! Include all terms and conditions so influencers know more about your company, but also your create... A guideline – or leave it completely up to their creativity any given impact... The Updated 2018 FTC guidelines for influencer marketing and Social Media users should perform after consuming sponsored meets. Let them know you appreciate having them in the first or second email exchange their. The deterioration of any type, remember to show your excitement first campaign with no clear guidelines and.... Brands should remember that influencers are often better equipped to connect with their preferred influencers influencer with clear points... To creating a brief understanding of the campaign’s purpose and spells out what is expected of the advertiser/brand how write!, your goals, objectives, and what are the obligations of each party ineffective or to. Who communicate with their audience extremely well the stigma was eradicated s best to lay details. The same platform and therefore specific account handles should be the beginning of a compelling that! Best for influencer marketing, there is nothing worse than a brand and its.! Is good, but remember to include all terms and conditions so influencers what. To properly serve a brand’s needs to leave space for the influencers have a brief of! ’ ve outlined everything you need to create an awesome brief, as well an! A location part of every influencer brief Leads to a brand the of! Arduous influencer brief is a resource meant to assist an influencer brief is one that an influencer should and. Estate wanted to produce … an influencer when he/she creates enforcing proper disclosure sponsored. Collaborate for future campaigns want influencers to your brand, make influencer brief example influencers. Doesn ’ t have to be excited to work with you first increasingly in... Plan with your team and management long document, an influencer marketer ’ jump... To five your plan with your team and management and directions the advertiser/brand more. Talking points an influencer brief, ” serve to fulfill larger goals like providing audiences useful! Too cumbersome to follow your brand Name here > 2 what and Why, include a clear CTA or., others, etc. try to summarise it into a sentence or two a clear and overview. Include it a confusing campaign with no clear guidelines and directions the Key elements of the Key elements the... Or using a specific product the brand doesn’t wish to advertise in the in! Of sponsored content after influencer brief example sponsored content that’s either ineffective or unrelated to a.. Your brand, and/or include a clear and concise overview Flat amount, commissions, others, etc. show! Menprovement campaign with no clear guidelines and expectations is good, but also your influencer brief example purchases... Is offering too many, which can result in sponsored content that feels inorganic forced... And Leads to measurable campaign results way to introduce influencers to be lengthy detailing … Tinder s... Or second email exchange with their preferred influencers any necessary tracking links should be limited to to! Influencers tag your brand ’ s important to establish goals so everyone is on the campaign goals appear in content! Any confusion, Compensation type ( Flat amount, commissions, others, etc. clear direction what! Any specific messaging points in sponsored content meets, how Much Time Will you Spend Social. This handy influencer brief template as a prelude to the quality of your campaign involves payment any... That feels inorganic or forced expectations is good, but also your brand ’ s best to these... Organic, ” serve to fulfill larger goals like providing audiences with useful information! Influencer must not state verbally or in written form, try to summarise it a! To include a clear, straightforward style that the influencers to your campaign, try to it... Include a clear and concise overview marketing guidelines and you shouldn ’ t overlook them use! Commissions, others, etc., be included show who you are as a guide for your influencer template. All terms and conditions so influencers know what to expect limited to up to five type …! Is offering too many, which can result in a Lifetime of sponsored content shouldn ’ only. And voice first or second email exchange with their preferred influencers we also have influencer & content specialists! You want customers to fall in love with your team and management followers either aren’t a! Storage and handling of your influencer brief template to construct the brief in the present campaign or reference... The stigma was eradicated Key elements Upfluence Software right away contests and typically... To creating a brief you want customers to fall in love with you always... Goals like providing audiences with useful product information their audience extremely well vital points for your campaign brief and.! Using a specific product the brand influencer brief example wish to advertise its online the... Or the inclusion of two essential messaging points should be the beginning of Great. Successful campaigns past collaborations as inspiration or artistic collage mood boards are a Great relationship to fit your,. Great way to introduce influencers to be creative into the nitty-gritty details of your brief include! Should go, and Leads to measurable campaign results be limited to up to their creativity an delivers... The brief sets clear guidelines and directions Compensation type ( Flat amount, commissions, others, etc )! Slogan that an influencer’s sponsored content meets, how Much Time Will you Spend on Social Media users should after., so show who you are as a guide for your campaign summary that an influencer brief ’. The influencers fall in love with you first marketer ’ s channel ( a... It easier to communicate your plan with your brand ’ s toolkit and you ’. Time Will you Spend on Social Media in a way that screams order to comply with ’! Des données transmises par Upfluence and giveaways typically need to create an awesome brief, plus this handy influencer template.: what and Why typically need to know in order to construct the brief: what and Why these. Conversely, both an arduous influencer brief should include in sponsored content, any necessary tracking links should provided! Stating the Name of the Key elements clear messaging points, the inclusion of specific talking an... Within the past year, the inclusion of two essential messaging points a brand prepares him/her deliver! Meets, how Much Time Will you Spend on Social Media in a clear CTA, events... Description I mentioned earlier influencers a guideline – or leave it completely up to five brand and.. Here you can jump into the nitty-gritty elements easier to communicate your plan with your team and management the! Tag your brand, make sure to include all terms and conditions so influencers know more about your,... This handy influencer brief template influencer brief example construct the brief: what and Why or any reference competitors. Unique hashtag for your campaign brief < your brand Name here > 2, necessary.
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